The Digital Music Takeover

In this day and age, going down to your nearest CD store is a thing of the past. People prefer to go the digital route, with services like iTunes, Spotify and Soundcloud owning a vast majority of the music distribution market today.spotify is quickly becoming the most popular online music service

Music lovers of today like to be able to do things from the comfort of their own home and with internet broadband speeds at an all time high, streaming and downloading music is now quicker and easier than ever. With 4G broadband now available in most major countries, a full album can be downloaded in a matter of seconds.

Having music readily available like this is one of the advantages that has come with the digital music revolution; hear a song in an ad that you like the sound of? Shazam it and almost instantly you get all the information on that particular song. Want to hear what other music you might like? Spotify can suggest other artist for you to listen to based on your listening history.

HMV, a company that has been associated with the retail side of the music industry since the mid 1960s was recently forced in receivership due to the dramatic decline in hard-copy CD sales. This shows the extent of the digital music “takeover”and the knock-on effect it has on the music industry in general.

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Psy: The King of YouTube

At this moment in time, Psy is a household name but if you rewind a couple of years you’d find that he was almost unknown outside of his home country of South Korea.

Since starting out in 1999, Psy has released 6 studio albums all of which were big in Korea but didn’t cause much of a stir elsewhere. This all changed in 2012 with the release of his sixth album, which included the song “Gangnam Style”.

It was originally released in July but it wasn’t until 21st December that the music video on YouTube shook both the music industry and the online world. The single shot to the top of the charts in over 30 countries including Australia and the UK. The video became the first ever YouTube video to reach one billion views, fighting off stiff competition from Justin Beiber’s “Baby”. To this day “Gangnam Style” remains the most “liked” video on YouTube.

It is without a doubt that Psy owes this success to YouTube. This goes to show that YouTube is one of the music industry’s most useful tools in getting musicians recognised worldwide.